Does Ranking For SEO As An SEO Pro Matter?

This one comes up a lot, and I just saw it discussed on Linkedin today and thought it’d be a fair topic to write about here. The logic makes sense: why should a prospect trust your abilities as an SEO pro if your own website doesn’t have top rankings for...

Cohesiveness Is Crucial In SEO

Today, I want to talk about the value of cohesion in SEO — not just in a superficial way, like saying, ‘Yeah, it’s nice when everything fits in with the rest of your marketing so the messaging is stronger.’ Sure, that’s true, but I want to approach this...

4 Ways To Hit Your Stride Marketing In 2024

This has been a tough year for a lot of folks, and it’s an understandable sentiment to want to put some things in place to start 2024 off as strong and organized as possible. Here are some things I can recommend based on my own experience and associations. Start...

NAP Matters For SEO, But It’s Not Enough.

Pick an area of SEO that helps and you’ll see a hundred blog posts talking about it in a demonstrative way as if doing that thing is the answer. As if that proves that whoever is behind it has the silver bullet. I’m not here to throw shade, but what...

SEO Plugins Matter Less Than You Probably Think

In preparation for a consultation today I was considering how often this type of thing comes up in discussions I’ve had with clients over the years. Namely, that business owners trying to be proactive about their marketing and SEO put a lot of energy into...