Local SEO Strategy
GBP Optimization · Directory Listings Audits
☑️ 17 years of hard-won experience
☑️ Success in numerous industries
☑️ Results you can measure in revenue, not graphs
Google Business Profile (Maps) Optimization
Ensuring the basics are in place, like consistent NAP info with your website and other directories. Fully fleshed out serivce or product info, description refinement, and audit of primary business categories to stay competitive with local leaders.
I can help you set this up, or refine what you already have.
Local Directory Listings
It’s debatable whether customers visit all of these or not. But what’s still important is consistent brand coverage. Reinforcement of NAP signals, photos, and places to collect reviews. This all contributes to your local SEO footprint.
I can audit your current directory listings for inconsistencies or missed opportunities, and suggest new ones to add and help you optimize them.
The Tangible Value Of Local SEO:
- Many users will call you straight out of the listing, and these show before organic results.
- Ranking here shows your reviews straight off, which can be a quick flex over competition and a reinforcement of your brand for what they’ll see next.
- Rankings in the Map Pack are more visible even amidst AI summaries Google shows, meaning in some cases dominance here is less impacted by them.
Success Stories From Winston Salem & Greensboro
★★★★★
“It is refreshing to work with a professional who is on top of his game. I am privileged to have collaborated with him on a number of projects. Search engine optimization can be very complex, but Brian has such a strong grasp that he is able to explain it in laymen’s terms.”
-Kristie Staton, Creative Force
★★★★★
“Brian at The SEOptimist was a game changer for us. His blog posts are relevant and have helped us move up on the organic searches. We highly recommend Brian.”
-Stephen Bagby, Cool Breeze 1250
★★★★★
“Brian listens well with his clients and provides quick results. Phone calls from the website are consistent and drive a lot of our business since working with him!”
-Andre Bass, A-1 Renovation
Industries I’ve Worked Ongoingly With and Would Love To Talk To:
Service-Based:
- Construction & remodeling
- Professional cleaning companies
- Law firms
- Dentists
- HVAC companies
- SaaS companies
- Home inspectors
- IT services
Product-Based:
- Cosmetics retailers
- Audio gear (home and car)
- Sign companies
- Tech products & gadgets
- Trucking companies
- Theatre productions