Straight Talk About Call To Action Colors
In my experience a strong call to action (CTA) is more about grabbing attention (without misleading) than choosing a specific color. OptinMonster said it well in a post about call to action colors: one of their main points was that contrast makes more sense than nitpicking psychological color theory for every link.
How The Buyer’s Journey Helps Perfect Your Message
In today’s post we’re going to go over the 3 major stages of the buyer’s journey — and how you can craft your content more specifically to each.
What Everybody Should Know About Typography in Web Design
There’s more to picking your website fonts than what looks cool. In this guide we’ll go over some other elements that make your text readable and engaging.
4 Web Design Mistakes That Could Cost You Leads
Brand new, shiny website and branding; ready to rock. But the phone’s not ringing. What gives? Here are 4 web design mistakes that could be the reasons.
DIY Web Design Tips: You Should Always Control Your Domain
Having someone else design your website and even do the marketing for it is often a good idea, but there’s a difference between contributing to and owning.