Is Blogging Still Worth It For SEO In 2026?

Is Blogging Still Worth It For SEO In 2026?

Blogging has been a staple of content marketing for long enough that some businesses have formed and grown within that era, never knowing a state of being without it as a strategy. But with how much has been changing with Google and content consumption in general in...

SEO Writing Isn’t Simply A Deliverable

“Blogging for SEO” has been a thing for a long time. While it’s still part of the strategy I run with clients, it needs to be done deliberately and not as what amounts to busy work. At one point in my career I started offering consulting services...

Authentic Leadership in Content Vs. Same-y Drivel

I was remarking to a colleague the other day that I felt these days SEO is harder to sell, but often easier to do in the age of AI. And not easier because AI does all the heavy lifting. Easier because so many competitors lean on AI so hard that they end up being less...

Two Simple Ways To Improve Your Copywriting

As I sat back in my chair for a moment the other day contemplating how my own writing style has evolved, I found myself reaching for my phone to tweet a thought. Sometimes the best #copywriting is no copywriting. After years of trying to perfect it, the most overt...

Copywriting: Learning To Turn It Off

Copywriting may have once been based heavily on gut feelings — some writers innately had a better sense of how to appeal to others in ways difficult to explain to others. The profession was a rough race of trial and error, building upon wins. Then the profession...

Passive Voice and Web Copy: A Primer

If you went to college to study writing you probably had lectures about passive voice beaten into your head like I did. But for most folks, at best it’s probably something you’ve vaguely heard of and mistakenly weave into your web copy all the time without...