Winston Salem SEO Copywriting

Brian Watkins, founder of The SEOptimist

SEO copywriting is about speaking the language your business has earned, but prioritizing the presentation around actual data-driven interest.

Optimizing for the wrong searches is fruitless busywork.

Here are some subtle yet crucial skills involved in successful web copy:

Reading data and anticipating reader interest
Translating those targets to questions for local subject matter experts
Presenting those answers in a novel way that doesn’t waste the reader’s time

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Types of SEO Copywriting I Offer:

Copywriting for core web pages. This is the meat of any project. We need to get users to your pages, and the pages need to connect. Lived experiences, no fluff, respecting the reader’s time.

Blogs for SEO, where it makes sense. I don’t advocate X blogs/month as some kind of general strategy anymore. We blog where it augments specific pages and queries, and not for the sake of having deliverables. It’s deliberate, and not something we put time into unless we’re clear on what needles we hope it’s going to move.

The one exception being: if you’re looking to build thought leadership material you need to be showing up regularly there, and I can guide you.

Landing page copywriting. A strong pairing for social media campaigns and advertising. We’ll make pages tailored particular customers, with the context of what drove them there guiding the copy. These are different from regular service pages, more sales-focused, no distractions.

Success Stories From Winston Salem & Greensboro

★★★★★

“Brian’s greatest strengths lie in his genuine concern for your business. He is dedicated to presenting impactful ideas on enhancing your SEO, optimizing your content, and strengthening your outreach efforts. Brian’s expertise in technical SEO and content support makes collaboration easy and ensures improvements for your online visibility.”

-Danielle Roessle, Inner Compass Coach

★★★★★

“Brian has been an incredible addition to our Marketing team! He has leveled up our website credibility and online presence in several ways! From touching up existing pages on our site to creating new pages and writing articles, he has brought our online presence to a new level!”

-Chris Smith, Keith Smith Construction

★★★★★

“It is refreshing to work with a professional who is on top of his game. I am privileged to have collaborated with him on a number of projects. Search engine optimization can be very complex, but Brian has such a strong grasp that he is able to explain it in laymen’s terms.”

-Kristie Staton, Creative Force