My SEO Blog
Practical advise from a content-focused professional with 19 years experience.
Read the latest posts below:
SEO Writing Isn’t Simply A Deliverable
"Blogging for SEO" has been a thing for a long time. While it's still part of the strategy I run with clients, it needs to be done deliberately and not as what amounts to busy work. At one point in my career I started offering consulting services alongside the...
SEO For Single Page Sites Is A Links Game
I wouldn't say that SEO is impossible for a single page website because I've seen them rank. But the thing is, you end up relying much more on certain ranking signals than others out of necessity. Backlinks can benefit every website. But on a "full" website that I'd...
Authentic Leadership in Content Vs. Same-y Drivel
I was remarking to a colleague the other day that I felt these days SEO is harder to sell, but often easier to do in the age of AI. And not easier because AI does all the heavy lifting. Easier because so many competitors lean on AI so hard that they end up being less...
How My SEO Consulting Works
I offer two main variations of SEO consulting: One-off strategy sessions Monthly consulting campaigns I'll walk through how each works. One-Off Strategy Sessions These make sense for business owners who: May not have the budget for ongoing SEO right now. Are willing...
Setting Up & Organizing Blog Categories and Tags
There's a strategic way to set up blog categories that make it easy to sort your posts for readers, and if done well, improve your SEO. In today's post we'll walk through the main things you should know, and what I share is based on years of experimenting with a whole...
Does Ranking For SEO As An SEO Pro Matter?
This one comes up a lot, and I just saw it discussed on Linkedin today and thought it'd be a fair topic to write about here. The logic makes sense: why should a prospect trust your abilities as an SEO pro if your own website doesn't have top rankings for SEO-related...